Promoting a Web Site

Twenty Second Post: Promoting a Web Site

There are many ways to promote a website. The webmaster can use banners or links and advertise on other sites. He could use spam, but that might not lead to the desired result. Most web promotion guides have the webmaster add meta tags and submit to search engines. Some methods cost money and some are free, but there is clearly no easy way to promote a website.

This is where marketing comes in. The webmaster must find his target audience. He must find a way to advertise to them and let him know his website exists. He can post in forums if he is allowed. He can make graphics that will be exchanged over the web that have his URL on. This is no easy task.

Once the web master gets the hits on his site, he must update with new content to keep visitors coming back. He must also get the visitors to look at the entire site. As seen, this too is no easy task.

My website: www.constructorscorner.com averages around 1000 visitors a month. That may not sound like a lot but it took me a while to get that many visits. I am continuously looking for free ways to promote my site.

As my former Commander said to a group of us soldiers: “Look at the ways people get there information. Look at the way you get your information. (the newspapers, the radio, the mail, tv, etc.) It is something that you see every day and don’t notice. But those are the methods which people will receive there information.” These words might not be the exact words since it was awhile ago, but the idea is there. Today the Internet adds a new dimension in reaching people and distributing information, and the webmaster must use marketing.